The essentials of business research methods. / Joe F. Hair, Jr., Michael J. Page, Niek Brunsveld. [Texto impreso]
By: Hair, Joseph F
Contributor(s): Page, Michael | Brunsveld, NiekOriginal language: English Publisher: New York ; London : Routledge, 2020Edition: Fourth editionDescription: xii, 507 p. ; il. ; 24 cmISBN: 9780367196189Subject(s): Economía | Investigación -- MetolodologíaAdditional physical formats: ebook version :: No title| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro
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Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 658 HAI bus | Available | 3847 |
Bibliografía al final de cada capítulo
Part I: Introduction ;
1: Business Research for The Twenty-First Century ;
2: Overview of the Research Process ;
3: Ethics in Business Research ;
Part II: Beginning the Research ;
4: Defining the Research Problem and Reviewing the Literature ;
5: The Nature and Sources of Secondary Business Data ;
6: Conceptualization and Research Design
;
Part III: Sampling and Data Collection ;
7: Sampling Approaches and Considerations ;
8: Methods of Collecting Primary Data ;
9: Measurement and Scaling ;
10: Questionnaire Design
Part IV: Analysis and Interpretation of Data
11: Basic Data Analysis for Qualitative Research ;
12: Basic Data Analysis for Quantitative Research ;
13: Testing Hypotheses in Quantitative Research ;
14: Examining Relationships Using Correlation and Regression ;
15: Other Multivariate Techniques ;
Part V: Communicating the Results ;
16: Reporting and Presenting Research.