Strategic market research : a guide to conducting research that drives businesses / by Anne E. Beall [Texto impreso]
By: Beall, Anne E
Original language: English Publisher: New York : Universe, Inc., cop. 2019Edition: 3rd edDescription: xiv, 106 p. : il. ; 22 cmISBN: 9781731385178Subject(s): Análisis de mercado| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro
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Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 658.8 BEA str | Available | 3846 |
Incluye bibliografía
1. What's wrong with traditional market research? ;
2. The stretegic-question approach to market research ;
3. Using hypotheses to guide the research ;
4. Choosing the right method and designing the study ;
5. Investigating consumer emotions in qualitative and quantitative research ;
6. Obtaining the depth required for insight ;
7. Reading the hidden communications of research respondents qualitative research ;
8. Analysing qualitative data ;
9. Analyzing quantitative data ;
10. Interpreting results and going beyond the data ;
11. Common pitfalls in market research.