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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane [Texto impreso]

Original language: English Publisher: Los Angeles : SAGE, 2013Edition: 2nd edDescription: 245 p. : il. ; 23 cmISBN: 978-1-4522-3004-7Subject(s): Marketing

| Gestión de empresas

Contents:

1. Marketing in an entrepreneurial context ; 2. Finding and evaluating the right marketing opportunity ; 3. Using marketing research to ensure entrepreneurial success ; 4. Understanding customers and competitors : 5. Segmentation, targeting and postitioning ; 6. Developing new products and services ; 7. Building and sustaining the entrepreneurial brand ; 8. Entrepreneurial pricing ; 9. Entrepreneurial channel development and supply chain management ; 10. Entrepreneurial promotion: doing more with less! ; 11. The entrepreneurial marketing plan. Appendix A. Sample entrepreneurial marketing plan.

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Title notes

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Course reserves
Libro	Biblioteca Universidad Europea del Atlántico Fondo General	No ficción	658.8 CRA mar	Available		3560	Economía de la Empresa y Emprendedores

1. Marketing in an entrepreneurial context ;
2. Finding and evaluating the right marketing opportunity ;
3. Using marketing research to ensure entrepreneurial success ;
4. Understanding customers and competitors :
5. Segmentation, targeting and postitioning ;
6. Developing new products and services ;
7. Building and sustaining the entrepreneurial brand ;
8. Entrepreneurial pricing ;
9. Entrepreneurial channel development and supply chain management ;
10. Entrepreneurial promotion: doing more with less! ;
11. The entrepreneurial marketing plan.
Appendix A. Sample entrepreneurial marketing plan.