Normal view
MARC view
Predatory thinking : a masterclass in out-thinking, the competition [Texto impreso] / Dave Trott
By: Trott, Dave
Original language: English Publisher: London : Pan Books, 2014Description: 262 p. ; 20 cmISBN: 9781447285342Subject(s): Pensamiento creativo | Éxito | Competencia económica
Contents:
1. Creative is an adjective not a noun ;
2. Life is a zero-sum game ;
3. 90% of advertising doesn't work ;
4. You can run from it or you can learn from it ;
5. Less really is more ;
6. Taste is the enemy of creativity ;
7. The art of war ;
8. Form follows function ;
9. The human mind is our medium
10. The journey is the destinaiton ;
Epilogue: Learning isn´t the same as being taught.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 316.4 TRO pre | Available | 3792 |
1. Creative is an adjective not a noun ;
2. Life is a zero-sum game ;
3. 90% of advertising doesn't work ;
4. You can run from it or you can learn from it ;
5. Less really is more ;
6. Taste is the enemy of creativity ;
7. The art of war ;
8. Form follows function ;
9. The human mind is our medium
10. The journey is the destinaiton ;
Epilogue: Learning isn´t the same as being taught.