The Business of sport management / edited by John Beech and Simon Chadwick
Contributor(s): Beech, John [ed. lit]
| Chadwick, Simon [ed. lit]Publisher: Harlow (England) : Pearson Education Limited, 2013Edition: 2nd edDescription: xxxiii, 592 p. : il. ; 25 cmISBN: 9780273721338Subject(s): Deportes -- Gestión | Deportes -- Aspecto económico| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro
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Biblioteca Universidad Europea del Atlántico Ficción | No ficción | 796 BUS | Available | 4414 |
Bibliografía. Índice
Section A – The Context of Sport
1 Introduction: The Commercialisation of Sport, John Beech & Simon Chadwick
2 Governance in Sport, John Beech
3 Ethics in Sport, Leon Culbertson, Mike McNamee & Emily Ryall
4 The Role of the State in Sport, Chris Parker & Alan Barnard
5 The Economics of Competitive Balance in Sport, Jon Guest
6 The Impacts of Sport, Robert Kaspar & Sebastian Kaiser
Section B - Business Functions applied to Sport
7 Organisational Behaviour in Sport Organisations, John Old
8 Human Resource Management in Sport, Terrence Wendell Brathwaite
9 Branding and Marketing in Sport, Norm O’Reilly, Ted Graham & Lindsay Rennie
10 Sports Finance, Michael Barker
11 Managing small and not-for-profit sports organisations, Cameron O’Beirne
12 Strategy and Environmental Analysis in Sport, Andy Adcroft
13 Managing Sport Operations: Quality, Performance and Control, Terri Byers
14 The Internet, Online Social Networks, and the Fan Digital Experience, Boris Helleu & Maxence Karoutchi
Section C – Sport Management Issues
15 Sports and the Law, Karen Bill & Simon Gardiner
16 Sport Event and Facility Management, Dave Arthur
17 Sport Sponsorship and Endorsement, Des Thwaites & Yue Meng
18 Sport Broadcasting, Harry Arne Solberg
19 Risk Management in Sport, Dominic Elliott
20 The Sports Betting Industry, David Morris
21 Sports Retailing and Merchandising, Leigh Sparks
22 Sports Media and PR, Steve Dittmore
23 The Internationalisation of Sport, Simon Chadwick
24 Sports Agents and Intermediaries, Anna Semens
Section D – Conclusions
25 The future for sport management