BUSN 12 : introduction to business / Marce Kelly, Chuck Williams.
Publisher: Australia [etc.] : Cengage, 2022Description: VII, 406 p. : il. col. ; 28 cmISBN: 9780357122945Other title: BUSN12Subject(s): Gestión de empresas | EconomíaItem type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro | Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 658 KEL bus | Available | 4409 |
Glosario.
Bibliografía. Índice.
Part I: THE BUSINESS ENVIRONMENT
Part II: CREATING A BUSINESS
Part III: FINANCING A BUSINESS.
Part IV: MARKETING A BUSINESS
Part V: MANAGING A BUSINESS
EXTENSIVELY REVISED AND UPDATED CONTENT AND BRAND-NEW FEATURE BOXES EXAMINE EMERGING TOPICS: Every chapter includes features that examine issues such as stock options and relationships between unions and tech, gaming and digital workers. Special features also delve into GameStop stock, computer chip disruption in global manufacturing, Netflix finances and Robinhood's unintended costs of free stock trading.
EACH OF BUSN'S FIVE PARTS EXPLORES THE IMPACT OF THE COVID-19 PANDEMIC ON BUSINESS: Students explore the effects of the global pandemic on all aspects of business, including today's business environment, creating a business, financing a business, marketing a business and managing a business.
ACCOUNTING AND FINANCE CHAPTERS CONTAIN MORE REAL-WORLD EXAMPLES: The latest, engaging examples include the effects of the $4 billion accounting fraud at China’s Luckin’ Coffee. Other examples explore the growing cash budgets of video game equipment makers as they introduce new consoles, such as PlayStation 5 and the Xbox Series X/s. Readers also see how instead of using investment banks and underwriters for initial public offerings, companies are choosing to "go public" with direct listings that efficiently raise funds while giving "regular" investors improved opportunities to buy stock.
CENGAGE INFUSE FOR BUSN IS THE FIRST-OF-ITS-KIND ONLINE LEARNING PLATFORM. Leverage your Learning Management System (LMS) functionality so that you can enjoy simple course setup and intuitive management tools. Offering just the right amount of auto-graded content, you’ll be ready to go online at the drop of a hat. Quickly choose assessments, quizzes, and eBook content to insert cleanly into your course for worry-free, single-point student access.