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Storytelling with data : a data visualization guide for business professionals / Cole Nussbaumer Knaflic

By: Knaflic, Cole NussbaumerPublisher: Hoboken, New Jersey : Wiley, 2015Description: XIII, 267 p. : il., gráf. col. ; 24 cmISBN: 9781119002253Subject(s): Comunicación visual | Comunicación -- Planificación | Comunicación en la empresa
Contents:
chapter 1: the importance of context chapter 2: choosing an effective visual chapter 3: clutter is your enemy! chapter 4: focus your audience's attention chapter 5: think like a designer chapter 6 dissecting model visuals chapter 7: lessons in storytelling chapter 8: pulling it all together chapter 9: case studies chapter 10: final thoughts
Summary: Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time.
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Libro Libro Biblioteca Universidad Europea del Atlántico
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Contiene bibliografía e índice

chapter 1: the importance of context
chapter 2: choosing an effective visual
chapter 3: clutter is your enemy!
chapter 4: focus your audience's attention
chapter 5: think like a designer chapter 6 dissecting model visuals
chapter 7: lessons in storytelling
chapter 8: pulling it all together
chapter 9: case studies
chapter 10: final thoughts

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:
Understand the importance of context and audience
Determine the appropriate type of graph for your situation
Recognize and eliminate the clutter clouding your information
Direct your audience's attention to the most important parts of your data
Think like a designer and utilize concepts of design in data visualization
Leverage the power of storytelling to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time.

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