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Amazon : understanding a Global Communication Giant / Benedetta Brevini and Lukasz Swiatek.

By: Brevini, BenedettaContributor(s): Swiatek, LukaszSeries: Global Media GiantsPublisher: New York ; and London : Routledge, 2021Description: 73 p. il. : 23 cmISBN: 9780367364335Subject(s): Amazon (Firma) | Medios de comunicación social
Contents:
1. Introduction 2. Economic Profile 3. Political Profile 4. Cultural Profile 5. Conclusion
Summary: Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape. Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics, and culture. With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.
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Libro Libro Biblioteca Universidad Europea del Atlántico
Fondo General
No ficción 316.77 BRE ama Available 4076

Estructura General de la Comunicación


Contiene bibliografía e índice.

1. Introduction 2. Economic Profile 3. Political Profile 4. Cultural Profile 5. Conclusion

Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape.

Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics, and culture.

With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.

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