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Grupo Prisa : media power in contemporary Spain / Luis A. Albornoz, Ana I. Segovia, Núria Almiron.

By: Albornoz, Luis AlfonsoContributor(s): Segovia, Ana | Almiron, NúriaSeries: Global Media GiantsPublisher: New York ; and London : Routledge, 2020Description: 117 p. il. : 23 cmISBN: 9780367277536 Subject(s): Grupo Prisa (Firma) | Medios de comunicación social -- España
Contents:
1. Introduction 2. History 3. Economic Profile 4. Political Profile 5. Cultural Profile 6. Conclusion
Summary: In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El País (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa’s journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain. This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries.
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Libro Libro Biblioteca Universidad Europea del Atlántico
Fondo General
No ficción 316.77 ALB gru Available 4075

Estructura General de la Comunicación


Contiene bibliografía e índice.

1. Introduction 2. History 3. Economic Profile 4. Political Profile 5. Cultural Profile 6. Conclusion

In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972.

Prisa is now the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El País (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa’s journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain.

This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries.

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