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Martketing : the heart and the brain of branding / Javier Sánchez Lamelas [Texto impreso]
By: Sánchez Lamelas, Javier
Original language: English Publisher: London [etc.] : LID, cop. 2016Description: 237 p. : il. ; 24 cmISBN: 9781910649862Subject(s): Marketing
Contents:
1. An explanation and some consequences ;
2. Building the marketing factory ;
3. Marketing people fall in love ;
4. Capturing all the value (a bit of matheketing) ;
5. Looking in the future ;
6. Some conclusions ;
7. And on final thought...
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 658.8 SAN mar | Available | 4003 |
1. An explanation and some consequences ;
2. Building the marketing factory ;
3. Marketing people fall in love ;
4. Capturing all the value (a bit of matheketing) ;
5. Looking in the future ;
6. Some conclusions ;
7. And on final thought...