Hegarty on advertising : turning intelligence into magic / John Hegarty [Texto impreso]
Original language: English Publisher: London : Thames & Hudson, 2017Description: 232 p. : il. col. ; 23 cmISBN: 9780500293638Subject(s): Publicidad | Publicidad, Agencias deItem type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro | Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 659.1 HEG heg | Available | 3850 |
1. Ideas ;
2. Brands and audiences ;
3. Agencies ;
4. The creative director ;
5. Clients, briefs and the power or words ;
6. Pitches ;
7. Storytelling ;
8. Truth and technology - an Can You Nome Gutenberg's Second Book? ;
9. From Benton & to 16 Goodge Street ;
10. Saatchi & Saatchi ;
11. TBWA: It´s a bit of a mouthful ;
12. BBH: The agency in a suitcase ;
13. First Levi's, then the world ;
14. Going global and the birth of the micro network ;
15. After 35 years. 2 months and 16 days ;
16. How advertising drove me to drink ;
17. Why I´m now parking my ideas in a garage.