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Hegarty on advertising : turning intelligence into magic / John Hegarty [Texto impreso]

By: Hegarty, JohnOriginal language: English Publisher: London : Thames & Hudson, 2017Description: 232 p. : il. col. ; 23 cmISBN: 9780500293638Subject(s): Publicidad | Publicidad, Agencias de
Contents:
1. Ideas ; 2. Brands and audiences ; 3. Agencies ; 4. The creative director ; 5. Clients, briefs and the power or words ; 6. Pitches ; 7. Storytelling ; 8. Truth and technology - an Can You Nome Gutenberg's Second Book? ; 9. From Benton & to 16 Goodge Street ; 10. Saatchi & Saatchi ; 11. TBWA: It´s a bit of a mouthful ; 12. BBH: The agency in a suitcase ; 13. First Levi's, then the world ; 14. Going global and the birth of the micro network ; 15. After 35 years. 2 months and 16 days ; 16. How advertising drove me to drink ; 17. Why I´m now parking my ideas in a garage.
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Item type Current location Collection Call number Status Date due Barcode Course reserves
Libro Libro Biblioteca Universidad Europea del Atlántico
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No ficción 659.1 HEG heg Available 3850

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1. Ideas ;
2. Brands and audiences ;
3. Agencies ;
4. The creative director ;
5. Clients, briefs and the power or words ;
6. Pitches ;
7. Storytelling ;
8. Truth and technology - an Can You Nome Gutenberg's Second Book? ;
9. From Benton & to 16 Goodge Street ;
10. Saatchi & Saatchi ;
11. TBWA: It´s a bit of a mouthful ;
12. BBH: The agency in a suitcase ;
13. First Levi's, then the world ;
14. Going global and the birth of the micro network ;
15. After 35 years. 2 months and 16 days ;
16. How advertising drove me to drink ;
17. Why I´m now parking my ideas in a garage.

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