Communication research methodology : a strategic approach to applied research / Gary R. Pettey, Cheryl Campanella Bracken, Elizabeth Babin Pask [Texto impreso]
By: Pettey, Gary R
Contributor(s): Bracken, Cheryl Campanella | Pask, Elizabeth BOriginal language: English Series: (Communication)Publisher: New York, NY : Routledge, 2017Description: xiv, 197 p. : il. ; 25 cmISBN: 9780415507448Subject(s): Comunicación -- Investigación | Comunicación -- Metodología| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro
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Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 303.42 PET com | Available | 3797 |
Bibliografía al final de cada capítulo.
Introduction: Methodology: Process of Science ;
Part I: Process of Science Application Link ;
1 Science Concepts, Definition & Theory ;
2 Measurement, Reliability & Validity ;
3 Measuring and Describing Groups ;
4 Probability, Sampling Theory & Hypothesis Testing ;
Part II: Methodologies ;
5 Developing Questions ;
6 Qualitative Approaches ;
7 Research Design ;
8 Descriptive: Content Analysis ;
9 Group Comparisons: Experiments ;
10 Continuous Relationships: Surveys ;
Part III: Analysis ;
11 Analysis ;
12 Quantitative Approaches ;
13 Means; ts ; ANOVA Fs ;
14 Correlation, Regression; Multiple Regression ;
15 Human Subjects/Institutional Review Boards and Ethics.