Biblioteca UNEATLANTICO catalog › Details for: Marketing research : tools & techniques

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Marketing research : tools & techniques / Nigel Bradley

By: Bradley, Nige, (1958- )

Original language: English Publisher: Oxford ; New York : Oxford University Press, 2013Edition: 3rd edDescription: xx, 527 p. : il. ; 25 cmISBN: 9780199655090Subject(s): Análisis de mercado

| Marketing -- Investigación

Contents:

1. Research preparation ; 2. Data collection ; 3. Analysis and communication ; 4. Marketing research contexts.

Summary: "Marketing Research: Tools and Techniques" provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.

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Title notes

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Course reserves
Libro	Biblioteca Universidad Europea del Atlántico Fondo General	No ficción	658.8 BRA mar	Available		3662	Marketing Estratégico y Operativo

Incluye referencias bibliográficas e índice

1. Research preparation ;
2. Data collection ;
3. Analysis and communication ;
4. Marketing research contexts.

"Marketing Research: Tools and Techniques" provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.