Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby [Texto impreso]
By: Grigsby, Mike
Original language: English Publisher: London : Kogan Page, cop. 2018Edition: Second editionDescription: xiv, 217 p. gráf. ; 24 cmISBN: 978-0-7494-8216-9(Subject(s): Análisis de mercado | Marketing| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro
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Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 658.8 GRI mar | Available | 3608 |
Bibliografía: p. 209-211.
1. A brief statistics review ;
2. Brief principles of consumer behaviour and marketing ;
3. What is an insight? ;
4. What drives demand? Modelling dependent variable techniques ;
5. Who is most likely to buy and how do i target them? ;
6. When are mi customers most likely to buy? ;
7. Panel regression - how to use a cross-sectional time series ;
8. Systems of equations for modeling dependent variable techniques ;
9. What does mi (customer) market look like? Modelling inter-relationship techniques? ;
10. Segmentation - tools and techniques ;
11. Statistical testing - how do i know what works?
12. Implementing Big Data and Big Data analytics ;
13. The finale - what should you take away from this?.