English for public relations in Higher Education Studies . Teacher´s book / Marie McLisky [Texto impreso]
By: McLisky, Marie
Series: (ESAP: English for Specific Academic Purposes)Publisher: South Street (Reino Unido) : Garnet Publishing, 2011Description: 136 p. : il., col. ; 28 cmISBN: 978-1-85964-533-8Subject(s): Inglés (Lengua) -- Estudio y enseñanza | Inglés (Lengua) -- Inglés comercial| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro
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Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 811.111 MCL eng | Available | 2891 |
En la cub.: Edu Winner: The Duke of Edinburgh english-speaking Union English Language Award 2009
1. What is public relations? ; 2. Public relations practice ; 3. Public relations research ; 4. Researching PR careers using technology ; 5. PR for non-profit organizations ; 6. Crisis communications ; 7. External influences on public relations ; 8. Public relations marketing ; 9. Corporate social responsibility ; 10. Investor relations ; 11. Public relations regulation ; 12. Communication and technological change.