English for public relations in Higher Education studies. . Course book / Marie McLisky [Texto impreso]
By: McLisky, Marie
Series: English for specific academic purposesPublisher: Reading : Garnet, 2011Edition: 1st publishedDescription: 136 p. : il., fot., gráf., tablas ; 28 cm + 2 discos (CD-DA)ISBN: 978-1-85964-532-1 Subject(s): Inglés (Lengua) -- Inglés comercial -- Libros de texto para alófonos| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
LIBRO + CD
|
Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 811.111 MCL eng | Available | 2890 |
En la contracub.: Suitable for: Upper intermediate to proficiency: IELTS 5.0 - 7.5+ ; CEF B2 - C2
Los CD-DA que acompañan contienen grabaciones en inglés
1. What is public relations? ; 2. Public relations practice ; 3. Public relations research ; 4. Researching PR careers using technology ; 5. PR for non-profit organizations ; 6. Crisis communications ; 7. External influences on public relations ; 8. Public relations marketing ; 9. Corporate social responsibility ; 10. Investor relations ; 11. Public relations regulation ; 12. Communication and technological change.
Winner The Duke of Edinburg English-Speaking Union English Language Award 2009