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Mass communications and media studies: an introduction / Peyton Paxson

By: Paxson, PeytonLanguage: English Publisher: New York : Continuum, cop.2010Description: 251p. ; 23cmISBN: 9781441108951Subject(s): Medios de comunicación social
Contents:
I. AN OVERVIEW OF MASS COMMUNICATIONS AND MEDIA STUDIES ; 1. Mass communications and ocntemporary culture ; 2. Media studies and media literacy ; 3. Advertising ; II. Traditional media ; 4. Print media ; 5. Movies and video ; 6. Radio and music ; 7. Television ; III. EMERGING MEDIA ; 8. The internet ; 9. Interactive media ; IV. CHANGES, TRENDS AND THE FUTURE ; 10. Dissagregation and convergence ; 11. Mass communications and the legal environment ; 12. Globalization.
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Incluye bibliografía e índice

I. AN OVERVIEW OF MASS COMMUNICATIONS AND MEDIA STUDIES ; 1. Mass communications and ocntemporary culture ; 2. Media studies and media literacy ; 3. Advertising ; II. Traditional media ; 4. Print media ; 5. Movies and video ; 6. Radio and music ; 7. Television ; III. EMERGING MEDIA ; 8. The internet ; 9. Interactive media ; IV. CHANGES, TRENDS AND THE FUTURE ; 10. Dissagregation and convergence ; 11. Mass communications and the legal environment ; 12. Globalization.

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