Ogilvy on advertising / David Ogilvy [Texto impreso]
By: Ogilvy, David
Original language: English Publisher: New York : Vintage Book, [1985]Description: 224 p. : fot. col. ; 25 cmISBN: 978-0-394-72903-9Subject(s): Publicidad| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
Libro
|
Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 659.1 OGI ogi | Available | 2402 |
1. Overture ; 2. How to produce advertising that sells ; 3. Jobs in advertising ; 4. How to run an advertising agency ; 5. How to get clients ; 6. Open letter to a client in search ov an agency ; 7. Wanted: a renaissance in print advertising ; 8. How to make TV commercials that sell ; 9. Advertising coporations ; 10. How to advertise foreing travel ; 11. The secrets of success in business-to-business advertising ; 12. Direct mail, my first love and secret weapon ; 13. Advertising for good causes ; 14. competing with Procter &Gamble ; 15. 18 Miracles of reseach ; 16. What little I Know about marketing ; 17. Is America still top nation? 18. Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach ; 19. What´s wrong with advertising? 20. I predict 13 changes ; Reading list ; Index.