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The foundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, carline Barfoot [Texto impreso]

By: Burtenshaaw, KenContributor(s): Barfoot, Caroline | Mahon, NikLanguage: English Series: (Foundamentals)Publisher: London : Bloomsbury, [2011]Edition: 2nd edDescription: 186 p. : fot. col. ; 23 cmISBN: 978-2-9401-1156-6Subject(s): Campañas publicitarias | Publicidad
Contents:
Introduction ; The agency structure ; Chapter 1. The media options ; Chapter 2. Campaign planning and stratgy ; Chapter 3. The creative concept ; Chapter 4. The future of advertising ; Apendix ; Conclussion ; Thanks ; Index ; Student resources ; Working with ethics
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Libro Libro Biblioteca Universidad Europea del Atlántico
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Introduction ; The agency structure ; Chapter 1. The media options ; Chapter 2. Campaign planning and stratgy ; Chapter 3. The creative concept ; Chapter 4. The future of advertising ; Apendix ; Conclussion ; Thanks ; Index ; Student resources ; Working with ethics

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