Essentials of entrepreneurship and small business management / Norman M. Scarborough, Jeffrey R. Cornwall [Texto impreso]
By: Scarborough, Norman M
Contributor(s): Cornowall, Jeffrey RLanguage: English Publisher: Boston, [etc.] : Pearson, cop. 2016Edition: 8th ed., Global edDescription: 720 p. : il. col. ; 28 cmISBN: 978-1-292-09486-1Subject(s): Emprendedores -- Estados Unidos | Empresas nuevas -- Estados Unidos| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro
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Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 658 SCA ess | Available | 2288 |
Bibliografía por capítulos en código bidi.
1. The foundations of entrepreneurship ; 2. Ethics and social reponsibility: doing the right thing ; 3. Inside he entrepreneurial mind: from ideas to reality ; 4. Conducting a feasibility analysis and designing a business model ; 5. Forms of business plan and building a solid strategic plan ; 6. Forms of businessownership and buying an exiting business ; 7. Franchising and the entrepreneur ; 8. Building a powerful bootstrap marketing plan ; 9. E-commerce and the entrepreneur ; 10. Pricing and crecit strategies ; 11. Creating a successful financial plan ; 12. Managing cash flow ; 13. Sources of financing: equity and debt ; 14. Choosing the right location and layaout ; 15. Global aspects of entrepreneurship ; 16. Building a new venture team an planning for the next generation ; Appendix: The Dayli Perc Business Plan ; Cases ; Name index ; Subject index.