Better business / Michael R. Solomon, Mary Anne Patsy and Kendall Martin
By: Solomon, Michael R
Contributor(s): Martin, Kendall | Poatsy, Mary AnneLanguage: English Publisher: Hoboken, NJ : Pearson, [2018]Edition: 5th edDescription: XXXI, 591 p. : il. col. ; 28 cmISBN: 978-0-13-452274-6Subject(s): Comercio | Emprendedores | Negocios| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Course reserves |
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Libro
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Biblioteca Universidad Europea del Atlántico Fondo General | No ficción | 658 SOL bet | Available | 2215 |
Bibliografía al final de cada capítulo.
I. Looking at the Business Environment ; 1. Business Basics ; 2. Economics and Banking ; 3. Ethics in Business ; 4. Business in a Global Economy ; II. Starting and Structuring a Business ; 5. Small Business and the Entrepreneur ; 6. Forms of Business Ownership ; III. Managing a Business and Employees ; 7. Business Management and Organization ; 8. Motivation, Leadership, and Teamwork ; 9. Human Resource Management ; 10. Online Business and Technology ; 11. Production, Operations, and Supply Chain Management ; IV. Principles of Marketing ; 12. Marketing and Consumer Behavior ; 13. Product Development, Branding, and Pricing Strategies ; 14. Promotion and Distribution V. Principles of Finance ; 15. Financing and Accounting for Business Operations ; 16. Investment Opportunities in the Securities Market