Biblioteca UNEATLANTICO

Your cart is empty.
Normal view MARC view

Marketing management / Philip Kotler, Kevin Lane Keller

By: Kotler, PhilipContributor(s): Keller, Kevin LaneLanguage: English Publisher: Harlow : Pearson cop. 2016Edition: 15th Global editionDescription: (Pág var) : il., fot., col. ; 28 cmISBN: 978-1-292-09262-1Subject(s): Marketing
Partial contents:
Part 1: Understanding marketing management ; Part 2: Capturing marketing insights ; Part 3: Connecting with customers ; Part 4: Building strong brands ; Part 5: Creating value ; Part 6: Delivering value ; Part 7: Communicating value ; Part 8: Conducting marketing responsibly for long-term success Appendix: sonic marketing plan and exercises ; Endotes ; Name index ; Company, brand and organization index ; Subject index
    Average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Course reserves
Libro Libro Biblioteca Universidad Europea del Atlántico
Fondo General 		No ficción 658.8 KOTmar Available 2193

Marketing Estratégico y Operativo


Bibliografía: p. E1-E58

Part 1: Understanding marketing management ; Part 2: Capturing marketing insights ; Part 3: Connecting with customers ; Part 4: Building strong brands ; Part 5: Creating value ; Part 6: Delivering value ; Part 7: Communicating value ; Part 8: Conducting marketing responsibly for long-term success Appendix: sonic marketing plan and exercises ; Endotes ; Name index ; Company, brand and organization index ; Subject index

Servicio de Biblioteca de la Universidad Europea del Atlantico | biblioteca@uneatlantico.es | Tlf: 942 244 244 Ext. 5020